Consumer & Business Intelligence — Nigeria & Africa

Decisions built on
real consumer truth

ProdStat Group delivers structured research, NPS intelligence, and market insight programmes that transform how brands grow across Nigeria's six geopolitical zones.

Explore Our Services Brief Us on a Project
20+
On-ground researchers
6
Geopolitical zones covered
36
States with field presence
FMCG · Fintech · Retail
Industry focus
We turn Nigeria's complexity into your competitive edge.
Nigeria's diversity — across language, geography, income, and culture — is the reason many brands under-perform regionally. ProdStat exists to make that complexity legible, measurable, and actionable.
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Precision
Per-region, per-product granularity — not national averages
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Presence
Local researchers embedded in every geopolitical zone
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Speed
Monthly data pipelines, not quarterly guesses
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Impact
Insight that directly informs RTM, GTM and product decisions
Who We Are

A research organisation built for Africa's most complex market

ProdStat Group is a consumer and business intelligence firm headquartered in Lagos, Nigeria. We design and execute structured research programmes that give FMCG, fintech, and retail organisations the regional insight they need to lead — not react.

Our edge is simple: we combine rigorous measurement frameworks with deep on-ground presence across all 36 Nigerian states. We don't generalise; we measure what's actually happening in Kano, Port Harcourt, Enugu, and Abuja — and we tell you what to do with that difference.

What We Do

End-to-end intelligence services for growth-stage organisations

From measurement design to strategic insight, we run the full research cycle — so your team acts, rather than waits.

01
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NPS Intelligence Programmes
Structured Net Promoter Score measurement per product, per region — tracked monthly against a defined North Star target. We identify promoter drivers and detractor causes so you know exactly what to fix and where to double down.
Consumer Loyalty Trend Tracking FMCG
02
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Regional Market Intelligence
Deep-dive insight programmes covering Nigeria's six geopolitical zones. We capture consumer attitudes, category perceptions, and competitive positioning — broken down to the state level where required.
Zonal Heatmaps Category Analysis Competitive Intel
03
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RTM & GTM Research
Channel and distribution performance research — how consumers and trade partners rate your route-to-market effectiveness. We surface gaps in availability, visibility, and share-of-shelf by territory.
Distribution Channel Performance Trade Research
04
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Trade & Retailer Insights
B2B intelligence covering retailer satisfaction, distributor performance, and trade relationship health. We provide the data underpinning stronger partnership strategies and targeted support programmes.
Retailer Sentiment Distributor Research B2B
05
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Product Development Research
Consumer validation research for new and reformulated products — from concept testing through to post-launch tracking. We tell you whether your product resonates before you scale investment.
Concept Testing Product Feedback Launch Tracking
06
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Insight Dashboards & Reports
Integrated data dashboards, monthly scorecards, and quarterly strategy briefs. We don't just collect data — we build the reporting infrastructure that keeps your leadership team aligned and decision-ready.
Live Dashboards Monthly Reports Strategic Briefs
How We Work

A proven five-stage research cycle

Rigour at every step — from North Star setting to continuous optimisation.

01
Set the North Star
Define target scores and KPIs per product and brand. This becomes the benchmark for all reporting.
02
Field Data Collection
Structured surveys and trade interviews by local researchers across all six geopolitical zones.
03
Driver Analysis
Identify the regional factors that drive promoters vs. detractors for each product and market.
04
Insight Reporting
Monthly dashboards plus quarterly deep-dives informing RTM, GTM, and product decisions.
05
Track & Optimise
Month-on-month trend vs. North Star. Growth pillar progress measured and adapted continuously.
Field Coverage

All six geopolitical zones. All 36 states.

Nigeria's regional heterogeneity is not a research limitation for us — it's exactly what we're built for. Our embedded researchers capture the real consumer story from Lagos Island to Maiduguri.

20+
Research Staff
6
Zones Covered
36
States + FCT
12×
Annual Touchpoints
South West
Lagos · Ogun · Oyo · Osun · Ondo · Ekiti
South East
Anambra · Imo · Enugu · Ebonyi · Abia
South South
Rivers · Delta · Cross River · Akwa Ibom · Edo · Bayelsa
North Central
FCT · Kogi · Niger · Plateau · Benue · Nasarawa · Kwara
North West
Kano · Jigawa · Katsina · Zamfara · Sokoto · Kebbi
North East
Yobe · Borno · Adamawa · Taraba · Bauchi · Gombe
Who We Serve

Built for organisations that compete at scale in Nigeria

We work best with organisations ready to make data a core part of how they grow.

🏭
FMCG Manufacturers
Regional brand performance, consumer sentiment tracking, and RTM channel intelligence for large-scale FMCG operations.
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Fintech & Financial Services
Product adoption research, merchant satisfaction tracking, and competitive landscape analysis for payments and banking brands.
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Retail & Distribution
Trade partner satisfaction, shelf performance, and category management insights for retailers and distributors nationwide.
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Multinationals Entering Nigeria
Market entry research, consumer segmentation, and regional penetration strategies for international brands entering the Nigerian market.
What You Receive

Tangible outputs at every stage

Every engagement produces structured, decision-ready deliverables — not PDFs that gather dust.

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Monthly NPS Scorecards
Per-product, per-region scores vs. North Star target with trend lines and driver breakdowns.
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Regional Heatmaps
Visual insight maps showing happiness gaps, loyalty clusters, and growth opportunities across Nigeria's zones.
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Quarterly Strategy Briefs
Deep-dive insights to directly inform RTM, GTM, and product development with recommended actions.
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Live Insight Dashboards
Integrated data pipelines feeding real-time dashboards accessible to your leadership and commercial teams.
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Trade Insight Reports
Retailer and distributor satisfaction data fuelling better B2B partnership strategies and support programmes.
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RTM Optimisation Input
Distribution channel performance rated by consumers and trade partners per territory — so you fix the right gaps.
Start a Conversation

Ready to grow with data?

Tell us about your brand, your market challenge, and what decisions you need to make. We'll come back with a structured proposal within 48 hours.

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Email
info@prodstatgroup.com
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Headquarters
Lagos, Nigeria
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Coverage
All 36 Nigerian States + FCT
✅ Message received. We'll respond within 48 hours.